One resource that could help your retail business prosper in both good times and bad is Bob Philbin’s new book "The Retail Doctor Guide to Growing Your Business: A Step by Step Approach to Quickly Diagnose,
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If your business is not performing according to your expectations,
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More importantly,
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Some of the recommendations are quite tough,
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The strength of the book lies in its approach to understanding the common problems of a retail business. The book starts with a chapter on understanding your financials,
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Importance of Knowing Your Financials

Many small business owners make the mistake of failing to understand their financial statements and what the numbers really say. But how can you know what’s wrong with your business if you do not know and understand your financial statements? Don’t be like many of them,
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"Limit the discounting. Without a plan,
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How Your Store Looks is Critical to its Success

The book then focuses on the look and design the store,
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He proceeds to give tips on how to select the merchandise to display,
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What should you not do? For starters,
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"Nothing appears more desperate than a person standing on the sidewalk holding a red arrow pointing to your store. Though it may get you attention,
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If you are running an online store,
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