If you prefer to invest in what you know, chances are consumer stocks are part of your portfolio. When you like a product and choose to invest in it, you often feel a deeper connection to the company. But liking a product doesn’t always equate to a good investment. A company has to have strong management and operations. Today, we focused on consumer stocks that are pulling in great profits, and we further reduced the list to include those that have "Buy" or better ratings from analysts. These two traits, impressive profits and analyst backing, point to a company worthy of a deeper analysis. The list below is a great place to start your research process.

The Net Margin is a profitability metric that illustrates, by percentage, how much of every dollar earned gets turned into a bottom line profit. This is just one of many profitability metrics used by investors and analysts to better understand what the company is being left with at the end of the day. Generally, a firm that can expand its net profit margins over a period of time will see its stock price rise as well due to the trend of increasing profitability. Net Margin = Net Income/Total Revenue

Return on Assets illustrates how much a company is generating in earnings from its assets alone. This metric gives investors a picture of how profitable the company is relative to the assets in current possession. As well, it lets investors see how efficient and effective management is at generating earnings from the company’s assets. While most management teams can probably make money by throwing money at an issue, very few can make very large profits with little investment.

We first looked for consumer stocks. We next screened for businesses that analysts rate as "Buy" or "Strong Buy" (mean recommendation 10%)(ROA > 10%). We did not screen out any market caps.

Do you think these stocks have strong enough fundamentals to move higher? Use our screened list as a starting point for your own analysis.

1) The Coca Cola Company (NYSE:KO)

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3) Hershey Co. (NYSE:HSY)Key MetricsAnalysts’ Rating2.40Net Margin10.62%Return on Assets14.99%Short Interest1.50%The Hershey Company, together with its subsidiaries, engages in manufacturing,
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4) Deckers Outdoor Corp. (NYSE:DECK)Key MetricsAnalysts’ Rating2.40Net Margin12.33%Return on Assets19.50%Short Interest27.42%Deckers Outdoor Corporation engages in the design,
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5) Le Gaga Holdings Ltd (NASDAQ:GAGA)Key MetricsAnalysts’ Rating2.50Net Margin31.35%Return on Assets10.95%Short Interest Le Gaga Holdings Limited engages in cultivating, processing, and distributing vegetables,
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Company profiles were sourced from Google Finance and Yahoo Finance. Financial data was sourced from Finviz on 08/30/2012.

Source: 5 Analyst Backed Consumer Stocks With Strong Profits

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. (More.)

Business relationship disclosure: This article was prepared for ZetaKap Media by one of our full time analysts. We did not receive compensation for this article (other than from Seeking Alpha), and we have no business relationship with any company whose stock is mentioned in this article.

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