GUELPH, Ont. In the world of private trucking,
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The company eye catching tractor trailer units each have their own distinct paint scheme to represent an individual brand from the brewery stable.
While this branding strategy presents logistical challenges for fleet management (trailers can be swapped between tractors),
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not that big a deal to match them, says Dave Joyce, a long time driver with the company, who also counts dispatching,
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(told Sleeman) love working for the company, I have a beautiful tractor and the trailer is great,
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The Sleeman trucks, each with their unique paint scheme, are hard to miss running down the highway. A roof fairing displays the Sleeman logo, and in the process hides an unsightly reefer. The trucks are a mix of Western Stars and Freightliner Classics, the newer trucks from Western Star after Freightliner discontinued dual stacks on its Classic model a few years back.
were only offering single exhaust on the Classic so we went with the Western Stars, Joyce explains,
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takes years in the making, he says, as he shows off some of the upgrades. little piece here,
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But Joyce wants every driver in the fleet to exhibit the same level of respect for the equipment they run.
And just because he the dispatcher and in charge of equipment spec doesn mean he the only one who enjoys his own dedicated ride. Each of Sleeman 13 full time drivers enjoys the luxury of running a dedicated tractor and trailer.
tend to get better care of the whole unit if you assign a driver a truck and trailer to match, Joyce says.
Driving for Sleeman Breweries is described by Parsons as Cadillac of driving jobs. Drivers are paid by the hour and home most evenings and weekends. An internal association handles collective bargaining, so drivers earn above average wages,
Online Womens Nike Air Yeezy 2 For Sale Extra 50% Off Clearance Items, not to mention important benefits such as free beer on weekends. The 13 full time drivers cycle through a two week schedule, serving over 490 The Beer Store locations in Ontario. One of those drivers handles the so called stores where getting a 53 ft. trailer in is impossible and even a 40 footer is a challenge. The most notorious of these locations is on Rideau St. in Ottawa.
driver has to blindside it in on a one way street downtown, Joyce explains. and Labatt don even deliver to this one,
Original Quality Nike Air Yeezy For Sale On Sale For Your Selection, but we go in there with a 40 footer. dedication like that from all our guys, Parsons adds with pride. knows what the cost of outsourcing it is, so he does what he can do to get it in there and he gets it there every time. brewery hires third party carriers for deliveries out of province and into the US. The furthest beer store it delivers to is in Kenora,
New Nike Air Yeezy 2 For Sale Is Openning For You In Our Online Shop, Ont., however one neophyte driver went further after missing instructions to leave the isolated Red Lake store delivery in Dryden. Red Lake is the most remote The Beer Store location in all of Ontario, Joyce says with a chuckle.
one of our drivers ever went there because nobody ever told him you drop that beer in Dryden, he says. took it way up there. He the only one who ever been to Red Lake. typically work 55 hours a week, but there a price that goes along with running beautiful iron they expected to keep it looking that way.
usually tell them to clean it once a week, says Joyce. do your housekeeping once a week at home, so you should clean your truck once a week inside and out. attention to detail has been ingrained into the culture of the Sleeman fleet drivers. Joyce recalls going on a training run with a new hire. When they encountered a short delay at a beer store, Joyce handed the driver a rag and said a rag, let go, we polishing while we waiting. the fact it their busy season,
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Keeping the trucks looking new has other benefits, besides promoting the company image. Joyce jokes the best way to get through the scales hassle free is to blind inspectors with the truck reflection.
they see a rusty, old piece of equipment coming through, they want to have a closer look, Joyce reasons.
need to keep those trucks moving there a lot of thirsty people out there,
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With their well kept equipment and polished appearance (complete with company uniform), Sleeman drivers are often the envy of their peers and many other drivers have gone to great lengths to submit a job application.
they take a look at the fleet and how well kept it is,
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Sleeman is not the most technologically advanced fleet there is. Delivery schedules are displayed on a white board and any sophisticated load planning and scheduling software resides in Joyce head. Give him the four digit code for any beer store in Ontario,
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argue it easy to run a polished fleet without any of the cost pressures faced by for hire carriers,
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still have the same pressures, he insists. organization is putting up millions of dollars in operating costs, so we have to hit those numbers and it going to get tougher as years go on. of the ways Sleeman has controlled its operating costs in recent years include dialing down truck speeds to comply with Ontario 105 km/h speed limiter requirement and consolidating fuel purchases.
one point, everybody had the opportunity to take their credit card and get fuel where they wanted, recalls Parsons. was a free for all on the road. Now we fuel up at (neighbour) MacKinnon Transport and we have Petro Passes for when we can fuel around here. We seen a significant savings there. for hire trucking rates taking a beating in recent years,
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a private fleet with our shiny trucks and well paid drivers, we can undercut most of our outside carriers on the price they give us to do a load, Joyce insists. Parsons points out the company trimmed its outside contracting costs by $400,000 last year. The key, he says,
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run our fleet like an LTL fleet, Parsons explains.
It a highly efficient operation, and seasoned drivers are constantly shuffling the load to keep axle weights compliant while preventing the good stuff from getting blocked in with empties. Even the traditional styled tractors are getting decent fuel mileage,
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But as much as they strive to be efficient, Joyce and Parsons are also mindful the fleet serves an equally important secondary purpose and that to leave an impression on consumers so they consider buying Sleeman beer the next time they at the LCBO or beer store. It the ultimate balancing act between image and efficiency, and despite the challenges, they wouldn have it any other way.
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