When the 2009 book Born to Run made a compelling case that long distance running without shoes provided a long list of health benefits, new converts boosted sales of Vibram Classics.

The shoes weren designed for running specifically; with their thin soles and unique five toe design,
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In April 2010, Vibram first running specific shoe, the Bikila,
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But now the hottest subcategory in athletic footwear is cooling off. Quickly,
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In the first quarter of 2012,
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Industry experts say it the natural market correction that follows any fad. As runners and scientists realized barefoot style running wasn a cure all, both consumers and manufacturers pulled back from the minimalist market.

Adidas has a line of barefoot style trainers,
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one shoe or running style is great for everyone,
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As the book became a bestseller,
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Several studies supported the idea that barefoot running and shoes that replicate it reduce injuries by nudging runners into a more biomechanically sound gait,
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Vibram shoes appealed to barefoot running growing audience by offering shoes that looked like gloves and that minimized the distance between the runner foot and the ground. Andronik. went after the running market really hard . . . and we continued to develop the line from there. New Balance introduced the Minimus runner,
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But experts say the recent slump in sales highlights the reality that barefoot style running isn for everybody,
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While the Tarahumara run on dirt trails,
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Liberty Village resident Brennan Harvey says he buys Nike Frees because they lightweight but with enough cushioning to protect his joints.

could run on (soft surfaces) I probably be more receptive to (barefoot shoes),
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the fad part of the business, and that over,
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O says consumers are now more educated than ever about what they want out of a running shoe.

For mainstream manufacturers,
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And for Vibram,
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can capture (consumers) with that shoe then get them into the benefits of minimalist,
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Il prezzo più basso, Andronik says. about thinking outside the box. How can we not think outside the box? We a shoe with toes.

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