With Minister for Communications,
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Ms Curtis will be in charge of bringing about an effective public uptake of the new television transmission and reception technology in time for the 2012 Analogue switch off. Under the 2009 Broadcasting Act RT must establish and launch one national DTT multiplex (a section of spectrum) to provide its own and other broadcasters’ services to the public at a level of distribution aimed at replicating the level now in place for Irish licensed free to air channels. This action, entitled SAORVIEW,
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On February 24th of this year, then Minister for Communications,
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The DTT investment thus far has been carried out at a cost of 50 million by RT from its own resources. This will reach 70 million in 2011,
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Mary Curtis joined Radio Telefis Eireann (RTE) in 1990 as a researcher moving on to the role of Producer/Director and further creating and developing the programme ‘Off the Rails’. She had been in the position of Deputy Director of Programmes when she was offered the role of Director of Digital Switchover. Here she discusses her role,
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IFTN: Mary, first of all, is the Irish DTT analogue switchover running to schedule? Are we up to speed with our European counterparts?

Mary Curtis:We are running to schedule in terms of informing the public about digital switchover, there are 18 months left before Analogue switchover.

IFTN: What is left to be done before the switchover is complete,
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Mary Curtis:The switchover is a process that will happen over the next 18 months, people have plenty of time to make the switch. The key issue is that people understand what changes they will need to make to continue to receive free to air television. There’s a lot still to be done but we are on target. We have been working very closely with the trade and retail over the past months to ensure that there is sufficient SAORVIEW approved stock in the market place and we have had an initial communication with the public which has informed them that SAORVIEW is coming. The next phase of the public information campaign is designed to inform the public what they need to do to receive the service.

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Mary Curtis:The BAI recently asked for Expressions of Interest for the platform and we are waiting to hear the outcome from that.

If RT was to apply for additional services on the platform it would have to undergo a Public Value test and Sectoral Impact Assessment as outlined in Section 130 of the Broadcasting Act as was the case for the RT Jr, RT Two HD and RT News Now.

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Mary Curtis:By ASO,
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IFTN: What has the general feedback from the Irish public been to the public SAORVIEW information campaign launched mid March? Had there been a lot of confusion as to the logistics of the switchover,
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Mary Curtis:We have had very positive press and public feedback to the campaign. It is easy to make the switch and we have made that very clear in all our communications. For the majority of people who will need to make the change, it is simply a case of adding a set top to their existing TV. The traffic to both our helpline and website has been significant which is encouraging given we are still at the beginning of the public information campaign that will run for 18 months.

IFTN: Following the analogue switchover in 2012 will you continue a role within RT that will concentrate on SAORVIEW,
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Mary Curtis:This is a hugely exciting and complex job and I am delighted to be leading a small and experienced team. The successful transition to digital television in Ireland is very important for RT and for the future of free to air television broadcasting,
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