The inspiration for the iconic blue bird that’s come to represent San Francisco based Twitter Inc. didn’t come from the company’s founders,
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"The best thing we did was listen to how people were using the site and how they considered the brand,
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Twitter’s logo works well because it is "reflective of the community spirit behind the site,
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An effective logo,
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Here’s a look at how three small businesses came up with logos,
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"We then built [the bird concept] into the marketing,
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Twitter did make one branding mistake: purchasing stock photography,
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People told Trip Hawkins that the logo he created for his mobile gaming company,
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The multicolored logo is a candy bar embossed with the words "Digital Chocolate,
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The logo helps tell the company’s story. What’s more,
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The current SmugMug logo Sometimes the best logo ideas happen by whim. Like when Don MacAskill and his father Chris were developing a Mountain View,
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"We didn’t want people to think we were selling coffee mugs,
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But they decided SmugMug would work as a temporary name until they found something better. To allay his misgivings,
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Crowdsourcing a logo through an online design contest site can help keep costs low because business owners can name their own price. Usually,
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"It took me less than 10 minutes to create the logo. I honestly thought it was going to be a throwaway,
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Eight years later,
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"It’s a little more polished now,
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Smuggie is an example of what designers call a "napkin" logo a concept quickly sketched out by its creator on a napkin during a business dinner or on the back of an envelope in a meeting. "These are created without pressure and are considered just an idea to work with to develop into the voice of the company or in this case,
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A problem common to logos created by those without design experience is that they try to say too much. Fusco says clients often send sketches,
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One reason Smuggie works,
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As Smuggie’s story and the others suggest,
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Don’t worry about conveying exactly what the company does,
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Size matters,
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Proper ratios are vital,
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Consider the target market,
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Seek instant impact,
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Once it’s finalized,
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