Sad but true,
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Getting blocked by gatekeepers andvoicemail. When salespeople don’t know how to break through the barriers of gatekeepers and voicemail,
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We all know how much everyone hates e mail spam,
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However,
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If you’re still using email to sell,
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Avoidsales pitches. If you feel you must use e mail to start a new relationship,
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Stop thinking that e mail is the best way to get to decisionmakers. Traditional selling has become so ineffective that salespeople have run out of options for creating conversation,
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Remove your company name from the subject line. Whenever you put your company and solution first,
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Stop conditioning your prospects to hide behinde mail. When you e mail prospects,
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Avoid using e mail as a crutch for handling sticky sales situations. Are prospects not calling you back? Many salespeople who call me for coaching ask how they can get themselves out of sticky situations with prospects but the e mails they’ve sent have already triggered those prospects to retreat. It’s tricky to come up with the correct softening language in an e mail that will re open a conversation with a prospect who has decided to close off communication direct,
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Avoid using "I" and"we." When you start an introductory e mail with "I" or "we,
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If you can,
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For all these reasons,
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With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM,
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