The mail
2012 Nike Free Run 3.0 Negro Azul Mujeres Venta Aquí Con Alta Calidad comes and you notice a letter from a law firm you do not recognize. As you open the letter you hope for the best but you are nervous in anticipation of what the
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"We represent the ABC Company in the protection of their intellectual property rights. It has recently come to our client"s attention that you are using the trademark""

You continue reading your heart now racing. A law
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Nike Free Run Powerlines Ii Azul Rojo Hombres Cada Compra Que Realice you immediately stop you or your company"s trademark, its brand, its very identity.

Anger, frustration, and denial set in. Everything in the letter is wrong. Your trademark is spelled differently from the
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Nike Free Run Trainer 3.0 Negro Rojo Hombres Guardar Descuento Grande or services are not identical to
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You decide to pick up the phone and call the lawyer who wrote the letter to explain to he or she how there is simply no infringement here. Better yet, you"ll put it in writing and begin typing a
2012 Nike Free Run 2 Mujeres Gris Rosa Para Baratos Pero Real Zapatos responsive yet somewhat emotion
Nike Free Run 2014 Negro Rosa Mujeres Usted Puede Ahorrar Mucho Aquí fueled email.

A trademark includes any word, name, symbol, or device, or any combination, used, or intended to be
2014 Nike Free Run Gimnasio Negro Azul Hombres Hasta 52% De Descuento used, in commerce to
Nike Free Run 3.0 V7 ​​Rosa Blanco Mujeres Aquí Sería Su Mejor Opción identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is your brand name.

Of note, federal registration is not required to establish rights in a trademark. Common law rights
Nike Free Run Powerlines Ii Negro Rojo Hombres Con La Mejor Calidad arise from actual use of
2012 Nike Free Run Tr Fit Naranja Hombres Versión Adecuado Para Usted a
Nike Free Run 3.0 V2 Negro Naranja Mujeres Entrega Rápida a Su Puerta mark. Patent and Trademark Office has the ultimate
Nike Free Run Powerlines Ii Green Men Regalo Para Usted o Su Familia right to use and registration. This may be the most effective defense to an allegation of infringement insofar as if
Nike Free Run 2 Orange Yellow Mujeres Envío Gratis Para Todo El Mundo you can establish that you or your company actually used your trademark before the other"s first use of their mark it is the other party that may be infringing upon your rights and not the other way around.

Surprisingly law firms issuing cease and desist letters often fail to accurately establish the priority
2013 Nike Free Run Líneas Azul Hombres Regalo Para Usted o Su Familia of use of their clients" trademark before sending the letter. Often this is understandable in that even with the Internet, available corporate databases, and other methods, determining when a business truly first began use of a trademark "" especially where the business
2012 Nike Free Run 3.0 V2 Rojo Gris Mujeres Venta Outlet Para Mujer Para Hombre 2015 does
Nike Free Run 10o Aniversary Verde Gris Mujeres Comprar Con Seguridad not have a federal registration "" is often a function of the law firm"s best guess as to priority of use based upon all available information it can gather.

In the alternative, the cease and desist letter you receive will, more likely than not, list the
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Note the legal wiggle room "since as early as" which is almost always the way dates of first use are referred
Nike Run Balanza gratuito 2014 Mujeres Gris Rosa Con Descuento Grande to in cease and desist letters. Through experience lawyers know to
Nike Free Run Powerlines Rainbow amarillas Hombres Con El Envío Libre use this language
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Nike Free Run 3.0 V4 Rosa Gris Mujeres Usted Puede Ahorrar Mucho Aquí locked themselves into one
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Nike Free Run Powerlines Ii Azul Blanco Hombres Todo De Alta Calidad date since the original one listed in their letter was only "as early as" but the true date could be, in theory, a date they have yet to reveal.

With this in mind, you should evaluate whether you began use of your trademark prior to the opposing party"s first use of its mark. In other words can you beat their date of first use?

Often the answer to this question
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Nike Free Run Powerlines Ii Negro Verde Hombres Venta Zapatos Baratos If you just opened your
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Nike Free Run 2 2 they more likely
Nike Free Run 3.0 V3 2012 mujeres rojas Con Alta Calidad y Entrega Rápida than not retain priority. On the other
Nike Free Run Powerlines Ii Negro Verde Hombres Comprar Con Seguridad hand, perhaps you have been using your mark in the New York tri
Wmns Nike Free Run 3.0 V5 2014 mujeres negras rojas Precio Al Por Menor state area
2013 Nike Free Run Líneas Marrón Hombres Versión Adecuado Para Usted for 20 years but have never registered the trademark. The other party sends you a cease and
2012 Nike Free Run 3.0 Negro Azul Mujeres Con Descuento Grande desist
2013 Nike Free Run Powerlines Gris Verde Hombres Todo De Alta Calidad letter alleging
Nike Free Run Powerlines Ii Green Men Envío Libre Con Entrega Rápida a date of first use in 2008. Who has priority? You do, more likely than
2012 Nike Free Run 2 2.0 Azul Naranja Mujeres Guardar Descuento Grande not.

But beware,
Nike Free Run 3 Gris Verde 2012 Mujeres Venta Hogar Es Su Mejor Opción the issue of priority is often a far more complex question. Let"s say the other party has been using
2012 Nike Free Run 3 Gris Verde Mujeres Con Alta Calidad y Bajo Precio their mark for four years, has a federal registration for their trademark, and now wants you to cease using your mark. You
Nike Free Run 3.0 V4 blancas púrpuras Mujeres Venta Zapatos Baratos are
Nike Free Run 4.0 2012 Negro Rojo Mujeres Entrega Rápida a Su Puerta a California based business but have never
Nike Free Run 4.0 Mujeres Luz Azul Negro Zapatos Corrientes De Venta taken the time to register your trademark. You have also been using your trademark for four years in Southern California and
2012 Nike Free Run 3.0 Piel Gris Blanco Mujeres Varios Hermosos Zapatos Con Precios Baratos Calidad Acogedor for almost that entire time the goods you offer have been and continue to be advertised in California, Arizona and even in
Nike Run Balanza gratuito 2014 Negro Rosa Mujeres Con El Envío Libre Northern Mexico. In this case the legal definition of "use in commerce" and
Nike Free Run Powerlines Ii Azul Verde Hombres Con Calidad Auténtico "use in interstate commerce" sufficient to grant federal and/or state
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Nike Free Run 3 Gris Verde 2012 Mujeres 70% De Descuento trademark rights becomes very significant. In this scenario you may actually
Nike Roshe Run 2014 mujeres rojas Ant-piel Entrega Rápida a Su Puerta have priority of use. You may not. More complex legal analysis would need to be performed.

As such, if there is a clear answer to the priority of use issue and you have priority of use that will, more likely than
Nike Free Run 3.0 V7 ​​shinne azules mujeres negras 70% De Descuento not, be the strongest argument
2014 Nike Free Run Gimnasio Negro fluoresceína Hombres Venta Zapatos in defense of a cease and desist letter. If priority
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Nike Free Run 3.0 V5 Ext Pink mujeres rojas Para Usted Al Mejor Precio is unclear or if you do not have priority of use have heart and continue to the next step of the evaluation: whether your trademark infringes upon the other"s pre established rights.

The next part of
Nike Free Run 3.0 V4 Rojo Púrpura Mujeres Versión Adecuado Para Usted the analysis must focus on the traditional elements of infringement. Circuit Courts of Appeals may differ slightly in their interpretations of the elements for infringement, universally the inquiries ask (1) whether the marks are similar in appearance, connotation, or otherwise; (2)
Nike Free Run Powerlines Ii Marrón Verde Hombres Para Hombres Baratos whether the goods and services with which the marks are
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Nike Free Run 4.0 2012 Azul Verde Mujeres Entrega Rápida a Su Puerta whether the marks are marketed in similar manners; (5) whether consumers of the respective goods and services are sophisticated; and (6) if there are any instances of actual confusion among consumers as between
2012 Nike Free Run 2 Gris Azul Rosa Mujeres En Venta En Su Selección the marks.

To determine the validity of the accuser"s allegations you must determine whether the factors support you or the other party in their allegations.

In regard
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Nike Free Run 3.0 V7 ​​shinne azules mujeres negras Adicional 50% De Descuento En Liquidación first element, ask whether your mark is generally
Nike Run Balanza gratuito 2014 Gris Rosa Mujeres Con Descuento Grande similar in appearance, meaning, or
Nike Free Run 2 2012 Luz azul púrpura Mujeres Tienda Outlet On Sale connotation to that of the party alleging infringement.
Nike Free Run 3.0 V4 gris púrpura Mujeres Disfrute El Mayor Descuento In this regard, the less similar the marks are the less likely infringement will be found. In
Nike Free Run 2 Pinke Blanco Mujeres Es Una Buena Opción Para Usted most instances the marks are not identical. As such, in large part there is usually a bit of subjectivity involved in the evaluation of this element. If both marks are WIDGET they are definitely similar, in fact they are identical. But what if your mark is WIDGET and theirs is WIDGET MAX? Are they similar? Similar enough to create confusion? Perhaps. But as stated before there is a great amount of subjectivity
Nike Free Run 3.0 grises azules claros Mujeres Para Hombres Baratos involved in this
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Concerning the similarity of the
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Nike Free Run Powerlines Ii Gris Hombres Venta Aquí Con Alta Calidad much dead on hit. But what about if
2012 Nike Free Run 2 Negro Rosa Mujeres Outlet Store Waiting For You you make shoes and the other party has a shoe store? Are the shoe store services sufficiently related to shoes such that confusion may arise among
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2012 Nike Free Run Tr Fit gris azul de los hombres Encuentra Grandes Ofertas y Descuentos En Los Estilos Populares y Productos Online Possibly. So when analyzing this element always but yourself in the
Nike Free Run Powerlines Ii Marrón Verde Hombres Todo De Alta Calidad position of the average
Nike Free Run 3 2012 Negro Rosa Mujeres Para Baratos Pero Real Zapatos consumer and ask: Would I be confused between the two? Would I think
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Nike Run Balanza gratuito 2014 Negro Rosa Mujeres Deseo Usted Tiene Buenas Compras Del Tiempo Aquí the store that sells shoes? Again, as above, the less similar the goods and/or services are the less likely infringement will be found.

The next consideration is whether the goods and/or services of the
Nike Free Run 3.0 V4 Naranja Gris Mujeres Aquí Sería Su Mejor Opción parties travel in similar channels of trade. In other words, how do the goods or services reach the end consumer. If you sell your goods
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Nike Free Run Powerlines Ii Azul Verde Hombres Hasta 52% De Descuento overlap, this favors
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The fourth element is how the respective marks are marketed. If you both advertise exclusively through major television campaigns this factor will favor the opposing party"s case. In the alternative, if the opposing party uses television and major magazine advertisements to
Nike Free Run 3.0 V7 ​​Azul Negro Mujeres Venta Aquí Con Alta Calidad promote their goods yet yours are sold exclusively by door to door salespersons then the factor will favor you. So if the marketing channels are similar, that favors infringement. If they are not, that favors your position of non
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Next, are the consumers for the respective goods or services sophisticated? The best
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Nike Free Run 3.0 V7 ​​púrpura Negro Mujeres Para Barato Pero El Real purchasing decisions which involve more substantial capital resources, such as the
Nike Free Run 3.0 V7 ​​Gris oscuro mujeres rojas Con Descuento Grande purchase of a new luxury automobile, consumers would be deemed more sophisticated insofar as it is presumed that consumers of such luxury
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Nike Free Run 4.0 azules claros mujeres negras Todo De Alta Calidad are more likely to have conducted research and be educated in regard to such a purchase. In this regard, the more sophisticated the consumers
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Lastly, are there any instances of actual consumer confusion between your
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Nike Free Run 3 2012 Negro Rosa Mujeres Ayuda Para Alojarse En Estilo strong evidence of confusion in the marketplace which would favor a finding of infringement. Actual
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2014 Nike Free Run Gimnasio Hombres blancos Liquidación Envío Rápido in the form of complaints received by one
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In conclusion concerning these
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There
Nike Free Run 2 2012 Gris Amarillo Mujeres Precio Barato Calidad Cozy are also other defenses to allegation of infringement which must be considered depending upon your unique circumstances. Two of these are discussed below.

First, the Doctrine of Acquiescence provides a defense when a trademark holder fails to adequately enforce its
Nike Free Run 3.0 V2 2012 Blanco Gris Mujeres Con Descuento 56% -78% trademark in
Nike Free Run 3.0 V4 Rojo Púrpura Mujeres Venta Zapatos Para Hombre a uniform and consistent manner. For instance, while analyzing the cease and desist letter you discover that you are not the only company using the mark WIDGET for shoes. If numerous other
Nike Run Balanza gratuito 2014 Negro Rosa Mujeres Bueno Guality Y Media Precio parties are using the same mark and the accuser has yet to enforce its mark against them the accuser may be precluded from enforcing the same against you for their failure to properly enforce their mark against all known alleged instances of infringement.

Second, the Doctrine of Laches provides that an accuser may not enforce
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If either of these two defenses is available both
Nike Free Run 3.0 V4 Verde Gris Mujeres Versión Adecuado Para Usted may strongly support a defense of any claimed infringement.

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