Inside the stark white gallery at Umbra’s headquarters,
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There is about these teacups a touch of whimsy,
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All in all,
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"There’s a sense of humility,
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Fast forward to 2007 and the Toronto based firm has 650 employees and $160 million in annual sales around the globe,
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Internationally renowned designers,
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Casual contemporary design once shunned by all but the edgiest retailers and urban consumers has come of age. "It’s almost mundane,
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And that’s Umbra’s challenge now,
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Industrial design guru Jules Goss says Umbra has stayed ahead of the game by constantly innovating and evolving. One new design trend,
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"It’s easy to rip off an Umbra product,
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The company says it replaces 25 per cent of its products every year. Umbra’s founders are also "extremely pragmatic in their approach,
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One sign that Umbra is maturing as a design firm is its decision to open its first flagship store,
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Not intended to compete directly with other retailers,
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Visitors to the Umbra store,
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That could include the fishbone shaped soap dish or the "floating" shelf,
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"I don’t think Torontonians know we have a global impact,
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A series of photographs in the staff cafeteria tracks the company’s progress from its early days. Here are Mandelbaum and Rowan in a photo at the start of their great business adventure,
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"It was a schoolyard thing. We all lived at Bathurst and Glencairn. Three houses in a row,
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Another boyhood friend,
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For a time,
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In 1979,
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In the studio at Umbra’s headquarters,
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At one end of the studio,
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Applying innovative designs to standard products and seeing the potential in new technology are hallmarks of Umbra’s work. "When quartz came along it made it easy to make clocks and be very innovative in the design we could do,
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Rowan says Umbra draws its inspiration from many quarters: from the principals’ global travels,
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Mandelbaum describes himself as a "synthesizer" of ideas and trends. In the mid ’80s,
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It costs money to be original and success has attracted imitators. Case in point: Umbra invested $400,
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