As Anthony Weiner resigned yesterday, ensnared by his sexting scandal, it’s easy
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Mainwaring believes social
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Too many corporations, he says,
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Mainwaring advocates six levels of social media empowerment:

Level 1: here, consumers talk to each other on Facebook, SMS, location based media, or Twitter about a brand, its products and social and economic issues managers should follow discussions, and track the chatter, for example by analyzing trending topics on Twitter and other analysis;

Level 2:
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Level 3:
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Level 4: Companies
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Level 5: Here, social media becomes an
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Level 6: At the sixth level, consumer engagement crosses seamlessly between the real world, social media,
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What levels of social media does your firm use and why, and how is it fostering relationships with consumers?Google China Wars:
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Herb Schaffner is the president of Schaffner Media Partners, which develops business book and media projects. He
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