London You’ve got to hand it to the "preppies" in high school in the 1980s it turns out they were perched on fashion’s cutting edge. The polo shirt, having passed from playing field to mainstream fashion, is declared the first item to cross over from sports design to trend.
Thanks to the likes of Ralph Lauren and the millions who bought into his faux polo set look, the shirt has earned its place in both sporting and fashion history.
As running shoes and track pants,
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"In terms of timing, we thought this would work because people are talking about and very aware of sport right now," she said ahead of the show’s opening two days ago.
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Athletes were vying to wear the suit, which streamlines and lifts the body through cut and fabric, but many ran into objections from national Olympic committees keen to keep their athletes in predetermined national uniforms or prepaid sponsorship deals.
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"Prada Sport was the first fashion house that turned to sports fabric for their fashions," Salazar explains.
Nike’s move to buy luxury leather goods company Cole Haan resulted in this season’s sexy yet wearable Aurora Air slingback,
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Ski clothier Burton teamed with Japanese streetwear designer Hiroshi Fujiwara and ended up with a grey pinstriped snowboarding outfit, sold under the iDiom label for 2007.
The Display exhibit examines the homemade tweaks on sportswear that transform it from mundane to fashionable.
"This is where individuality and uniformity are displayed through the reinterpretation of grey jersey and track suits,
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The highlight here is the many uses of ubiquitous grey sweatpants by everyone from Yohji Yamamoto (black Adidas striped wrap dress) to Sonia Rykiel (grey track pants cut as high waisted dress pants) and the two men leading the trend to customize running shoes.
The work of I Saw and Nash Money, shown in all their quirkiness in a short video that’s part of the exhibit, led Nike to jump on the idea and launch its own custom design service for its iD trainers.
On to Play. Salazar says she used this part of the exhibit to see what fun designers have had with street fashion,
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In Desire, we find the grown up’s tickle trunk of fashion branded sportswear.
Who knew Chanel made a fishing bag as part of its Autumn/Winter 2008 collection,
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For true sportswear junkies, the collection of Fila memorabilia, compiled by Englishman Phil Tucker and featuring vintage ’76 ’86 shorts and t shirts,
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Tucker says he was drawn to Fila when he watched tennis great Bjorn Borg wearing its simple yet chic designs at Wimbledon,
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The collection proved valuable enough for the sportswear giant to approach Tucker and offer to buy it from him. It turns out Fila did not have an archive of its own,
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