licenses Perry Ellis America Sport and
Perry Ellis America Jeanswear
Perry Ellis International, Inc.
“After the success of the European launch of Perry Ellis America shoes, the next logical step is to launch the apparel. We have complete confidence that MP Enterprises is the right licensee for this venture because of the experience, market knowledge, and enthusiasm of its partners,” said Allan Zwerner, president of licensing of PEI.
Andrea Lato, president and CEO of MP Enterprises, added “Given the wonderful image and high level of brand awareness developed over the past two years by Perry Ellis America shoes in Italy, we strongly believe in the expansion of the brand into the apparel market.”
The Perry Ellis America Sport brand is targeted to a higher end consumer, between 25 and 35 years of age. It will Jordan Pro Strong be distributed exclusively through select fashion apparel specialty stores. The Perry Ellis America Jeanswear brand will be targeted to a younger consumer, 16 25 years of age, and its distribution will mirror the existing Perry Ellis America Footwear distribution.
Perry Ellis America Sport will ship to the stores for Spring / Summer 2002. The Perry Ellis America Jeanswear brand will be presented for the first time at the Fall / Winter Pitti Uomo next January 10 13, 2002.
Perry Ellis International markets men’s, women’s and children’s products in over 40 different categories under the Perry Ellis(R), Perry Ellis Portfolio(R) Jordan Retro 5 and Perry Ellis America(R) trademarks. Perry Ellis products are available in the United States and in more than Air Jordan 3s 26 countries with worldwide retail sales of over $1 Billion. Supreme International, a division Air Jordan 2s of PEI manufactures, markets and distributes other trademarks both domestically and internationally including, Munsingwear(R), John Henry(R), Air Jordan 2011 Manhattan(R), and PING Collection(R) among others.
Safe Harbor Statement
Forward looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The actual results of PEI could differ materially from those expressed or indicated by forward looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in fashion trends, risks relating to the retail industry, use of contract manufacturing and foreign sourcing, import restrictions, competition, seasonality and other factors. Investors are cautioned that all forward looking statements involve risks and uncertainties, including those risks and uncertainties detailed in the Company’s filings with the Securities and Exchange Commission.
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