Much to the amazement of his wife and family, the Worcester native jumped into his passion: hip hop inspired streetwear. Rivera decided that what had been a hobby all his life would now become his career.

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has a knack for bringing back special products in a special way, said Joe La Puma, senior editorial strategist of Complex magazine, which focuses on sneaker and streetwear culture. pretty much been batting a thousand with the collaborations that he done. Its 1980s and 1990s influences can be seen in sneakers, which are often clever reinventions of originals, along with high end Japanese denim, jackets, T shirts, bags,
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Sneakerheads line up for hours to get their hands on shoes that are produced in limited runs. Just last week, police donned riot gear in some parts of the country when Nike re introduced a limited run of a sneaker from the 1990s.

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was super obsessed with hip hop, so that was really my gateway into fashion,
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That perspective has brought Rivera to his latest challenge: He been named creative director of Boylston Trading Co., an offshoot of the multimillion dollar local online retailer Karmaloop. The expertly curated online shop will open an appointment only retail location on Boylston Street this spring.

me, Frank was one of the biggest names locally in streetwear,
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led me down this road where I began to think that know, I think I could have a career at this, he recalled. was like roulette. There were a lot of good things happening around me, and a lot of bad things happening around me. All mixed up. I just landed on being creative and pushing that. addition to writing about bands and designing for them, Rivera starting adding his insider street perspective to a weekly podcast devoted to sneakers and streetwear.

injected myself into the center of this culture, said Rivera. podcast [called was listened to by all these independent brands. And footwear brands really listened to us. A lot of kids in the scene had a suburban perspective. I was looking at it from an urban street perspective.

But Rivera also had a family to support. He married his high school sweetheart and had his first child in 1997. But it was the death of his brother,
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He worked as a brand manager and designer at Concepts, the local clothing and sneaker boutique. It was at Concepts where he had his first collaboration with Timberland, a brand he has worn since he was a teenager. It was also at Concepts where he collaborated with New Balance on a sneaker called the Kennedy, which incorporates nautical and patriotic colors inspired by the late president.

was in a room with these guys, and it was like, they really listening to what I saying, he recalls. really have an opinion and knowledge that these guys really respect and need.

He had his greatest success at Boylston Trading Co. with the Adidas Forum Hi,
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Rivera did what he has since done with many of his collaborations: He taken the basic form of the sneaker,
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He is a historian with an eye for details that he subtly incorporates into everything he designs. Even the logo of Boylston Trading Co. is a frog skeleton, because Boylston Street was once called Frog Lane.

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