Las Vegas tourism executives discuss the city’s reboundBy Kenneth Kiesnoski

Travel Weekly invited tourism board officials, along with leading hoteliers, tour operators and other Las Vegas area suppliers, to gather for a roundtable at Onda Ristorante at the Mirage hotel and casino on the Strip to discuss the state of the destination’s fortunes. The event was moderated by Travel Weekly Destinations Editor Kenneth Kiesnoski. The transcript has been edited for length and flow.

Travel Weekly: Las Vegas got slammed in the recession, but there have been some good numbers for the destination of late. So we had over 10 straight months in a row. We hit 37.3 million visitors, which is about a million more than we did last year. And we’re forecasting to do about another million more next year,
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TW: Why,
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Jimenez: If you go back to the "AIG effect," we had a lot of corporate America,
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We do have our leisure base, and it is very strong. We had a good year last year. We have some good traction now. We’ve never had any problems with people coming here. The problem was with the spending of money,
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Josh Swissman, vice president of marketing, the Mirage: I echo those same sentiments. Specifically for the Mirage,
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TW: Alix, how has it been for a tour operator and tour provider like Pink Jeep Tours over the last couple years?

Alix Reed,
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TW: I’m staying at Aria at CityCenter, a great resort development and one of the few of several planned, high profile projects here in Vegas that was not put on hold or canceled during the recession. Ravella at Lake Las Vegas just opened on the premises of a failed Ritz Carlton. Was Vegas just overdeveloped for the market when the recession hit? And will we now see some of these stalled projects come back online?

Jimenez: At some point back in ’06 or ’07,
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If you go back and look at how many rooms,
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We ran some numbers that showed what happened in 1982,
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Swissman: That said,
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TW: When a new hotel opens, it creates a huge buzz. Everyone wants to see it and stay in it. That lasts about a year or two,
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Swissman: We hope there is an Aria effect,
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But if you look at an older place,
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Jimenez: It is very important that our hotel properties and our tours and shows are constantly being updated and revamped. Over 80% of our visitors are repeat to Clark County. So to have that kind of loyalty and brand recognition is so vital to what we do here. There is a core visitor. They believe in Las Vegas. They will come. They don’t need to be told what to do. When they think vacation or getaway, they think Vegas first. that we call "persuadable." They’re on the fence, or they don’t think about it. Our new messaging is going to target that persuadable. And what the research is telling us is that people want to make sure that they made the right decision to spend their money. So they know that if they book a three night stay at the Mirage,
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Swissman: That’s a great point. To have that large group of people, larger than what I would have imagined, being those persuadables . not only do you need something new; you need to tell people what to do. It’s not a "I’ll go to Vegas and figure it out when I get there" kind of attitude like it was a few years ago. You have to give them very compelling,
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TW: Speaking of new properties,
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Mario Mazzone, general manager, Ravella at Lake Las Vegas Resort: I think it fits well with the Dolce Hotel resort properties. They are more suburban properties catering to conference and incentive groups and golfers. This property fits very well. Obviously, we will not be directly competing with the market on the Strip. We have different products that we are offering. It’s a great property; it was a Ritz Carlton before, and they left a great property. It’s spectacular, and we are very glad to be there.

TW: Marty, where do you think the Ravella can do right where the Ritz Carlton did wrong? Do you think they were just a victim of circumstance?

Marty Bertone, director of sales and marketing,
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With that said, Dolce’s operational footprint is definitely a different model from Ritz Carlton,
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