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Since 2003 the AdLab, tucked away in the Brimhall Building on the south end of BYU’s campus, has cranked out hundreds of campaigns and cream of the crop advertisers, thanks to hands on experience with real clients and genuine assignments.

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That wasn’t good enough for Sheets. Ditto for advertising professor Doug McKinlay, who had been asked to start a creative track in BYU’s advertising program.

"My thought was,
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"We’ve not found anywhere else that has lab operations like BYU does on the scale that we do," said Ed Adams, associate dean of the College of Fine Arts and Communications. "BYU is pioneering a lot of ground with these labs that are unprecedented in undergraduate education."

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A campaign for NikeiD features the catchy slogan written on arms and legs of athletes: "Before you wear the colors, you have to be a team."

Now the Wieden+Kennedy and BYU AdLab designed campaign is plastered around the world, backed by millions of Nike dollars.

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"It’s pretty cool to have the chief marketing officer at Volkswagen view your presentations and say they were as good or better than what he’s received in the professional realm,
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Whether it’s wowing the burger reps or dazzling the electronic game gurus, AdLabbers are determined to fill their r with projects they hope will set them apart in the applicant pool.

BYU has a good track record,
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"I think we surprised (companies) a couple of times with what we could do,
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The AdLab has already filled a display case in the Brimhall with awards a gold bullet, a bronze cube and several other congratulatory polyhedron glass plaques.

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