athletic shoe market has witnessed growing product categories and increasing consumer preferences fuyushu love jordans 826 for its wares. In 2010 for example, there was a surge in demand for athletic footwear because of an increase in the number people participating in athletics, as well as growing health awareness. Domestic athletic shoe fuyushu love jordans 725 sales grew to $13.2 billion in 2012 from $13 billion in 2011, according to the NPD Group. Sales increased to $13.8 billion in 2013. Men footwear fuyushu love jordans 978 captured the largest market share at 62 percent of sales and women footwear followed with 29 percent. With nine percent of sales, the children market is the smallest, but also the fastest growing. The NPD Group predicts the children segment will grow by 2.8 fuyushu love jordans 239 percent through 2018. economy, the fuyushu love jordans 074 athletics industry suffered a decline. However, the industry rallied as the fuyushu love jordans 547 trend towards more active lifestyles gained momentum and the level of incomes fuyushu love jordans 514 rose. fuyushu love jordans 341 As the fuyushu love jordans 839 tendency towards fitness and exercise continues, industry revenues are fuyushu love jordans 217 projected to increase fuyushu love jordans 108 in the short term, but then level off slightly as most people use the athletic shoes they bought coming fuyushu love jordans 848 out of the recession. This will put negative pressure on industry profit margins.
The economic crisis is not likely to have a permanent detrimental effect on the industry. The global athletic footwear market was worth $74.7 billion in 2011 fuyushu love jordans 463 and is expected to reach $84.4 billion in 2018. The industry is expected to grow at a rate of 1.8 percent from 2011 to 2018, according to a report published by Transparency Market Research. As a fuyushu love jordans 594 strategy to fuyushu love jordans 656 boost sales and reinvigorate profitability, shoe companies are looking at new ways to reach customers. These might include capitalizing on direct Internet sales, transferring production to cheaper offshore fuyushu love jordans 108 facilities and offering more styles at fuyushu love jordans 110 lower price points.
A franchise is one way of starting a small athletic shoe business. The advantage is that you benefit from brand recognition. A fee, negotiated with the franchiser applies. Alternatively, you can start your footwear business at home in order to keep your overheads low. A worthwhile venture for some shoe business owners is to sell their items on the Internet through powerhouses such as eBay and Amazon, along with marketing their products on their fuyushu love jordans 950 own websites. The important thing is to fuyushu love jordans 323 have a secure payment system and a reliable delivery service provider.
Risk cuts across all business sectors. As a small outfit, you will face competition from large retail chains such as fuyushu love jordans 277 Walmart, Dick Sporting Goods, Bass Pro Shop and Cabela which account for almost 33 percent of domestic athletic goods sales, according to Statista. Traditionally, start up companies face difficulties before they are able to assert themselves in the market. Also, a large population of athletic shoe consumers wear the shoes for comfort, and as a result, you can expect the ever looming threat of substitution for more comfortable dress shoes or sandals.
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