It may be a welcome development for worrying parents, but it presents a problem for carmakers, which view apathy for driving among teenagers and twentysomethings as a looming obstacle.

Several automakers used their news conferences Monday and Tuesday at the 2012 North American International Auto Show in Detroit to show off their youthful vehicles and boast about how they going to appeal to young car buyers.

A University of Michigan Transportation Research Institute study published in the journal Traffic Injury Prevention found that 75 percent of 19 year olds had their driver license in 2008, down from 87 percent in 1983.

Among 18 year olds, 65 percent have their license, down from 80 percent in 1983; among 17 year olds, it 50 percent, down from 69 percent; and among 16 year olds, it 31 percent,
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One of the biggest reasons why fewer young people are driving is simple: social media.

That confirms research conducted by John McFarland, senior manager of global marketing strategy for General Motors Chevrolet
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digital identities are inseparable from who they are in their day to day lives, at home, at school and at work, McFarland said at the auto show. those relationships develop and the meaning of digital interactions are quite different than generations that came before, which potentially reduces the need for as many face to face interactions. There are simply easier alternatives. said there are other culprits to blame, too. First, the economy it more difficult for young persons to own a vehicle, he said.

But young adults are also more likely to live in major cities, where mass transportation makes car ownership an option, and they’re more likely to be concerned about carbon emitted by vehicles.

Not
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think most people do need and want cars in our North American vehicle market, said Bruce Brownlee, senior executive administrator for external affairs at the
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One reason for the automakers to be encouraged is that more senior citizens are driving. Some 70 percent of ages 70 and older had their driver license in 2008, up from 55 percent in 1983.

Perhaps more concerning for automakers is the state of their image among young people, including those who do drive.

these consumers are passionate about tech brands such as Apple, Google, Facebook as well as some more traditional brands like Nike and Target, what we see is that auto brands as
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That why the auto companies are focused on integrating new entertainment systems and digital connectivity systems into their new cars. It part of a bid to change their image and appeal to consumers.

GM is also inviting young consumers to provide input to help shape the future of its vehicle development, which already led to two new concept cars: the Chevrolet Tru 140S and the Chevrolet Code 130R.

don believe you can lump 80 million people into one group and pretend to understand them, McFarland said. as consumers before them, this new generation of car buyers has very diverse needs and wants.

My son didn get his license until he was nearly 17 1/2. The article, from our experience
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We didn push him, but we also didn enable it. The mantra in our house became, we might be able to pick you up at 5pm. Sorry if you are going to be ready at 4pm. Find a ride if you want to come home sooner. Too bad you don have your license and you could just drive yourself home. Ultimately, I would say the biggest disincentives for getting the license were: electronics (Skype, Facebook, XBox all allow you to hang out) and the ridiculous new license restrictions that
Touch Screen Smart Wristband Fitness Wristband Ios Silicone Wristband yi don let this kids hang
Smart Wristband Bracelet Health Bracelet Calories Sleep Tracker Alarm iz out and then drive home past 10pm, anyway. Geez. When you were a teen, did you really want to leave your friend house at 9:45 so you could get home? Might as well just stay home in the first place. His friends were no different. There are several he knows that STILL don have their licenses.

Social media as the reason? No, it is the ability to get places without needing a car, and the hassles (insurance, gas, parking ) of actually driving. I have many friends who live in large cities that do not have cars, and some do not have a license. Why? Subway, bus, cabs. The extra expense of paying a couple hundred a month for a parking space, then paying for gas and a few hundred for insurance seems silly. The largest population is int he cities of this country. Have you tried owning a car in NYC, San Francisco or Chicago?
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they more likely to be concerned about carbon emitted by vehicles. of pushing a lie that CO2 causes global warming. It has negatively affected Michigan already week economy and put many more people into poverty. The
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When I was young I waited, since I lived in an East Coast
Smartband Sport Bracelet d3 Smart Bluetooth Bracelet Fitness Tracker Smart Bracelet Bluetooth 3.0 wy city with public transportation which was good. When I came out to Michigan to go to Grad School at 22, the fact that I hardly drove made people consider me the ultimate weirdo. A psych major actually accused
Usb Sports Smart Wristband Bracelet Bluetooth Fitness Bracelet Smart Bluetooth Bracelet nj me of being afraid of sex, you needed a car to get any (and to perform in). I used to think that Michigan folks were BORN with a steering wheel in both hands! Anyway, wow,
Usb Wristband Pedometer Smart Sports Fitness Tracker Heart Rate Monitor Smart Bracelet Bluetooth 4.0 ll how times have changed. The only sad comment I have is how you say that social media have taken down the need for genuine contact. I find that sad because I see young folks out on dates with everyone on their cell
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The article about kids trending away from getting driver licenses, not about kids not buying cars. Not many people I knew had any interest in immediately buying a car, but they all wanted their licenses as soon as they could possibly get them. They wanted to separate a little from their parents and exercise some independence.

I think so many kids not wanting their licenses now has more
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I guess the logic here doesn make sense to me. I got my license when I was sixteen and, just like my parents, have been driving a used car generously loaned to me by my parents for the last year and a half. Since when has the purchase of a new car been a normal thing for young people to do? Even coming from a teenager in the upper class city of Saline, I don know of a single high school student here who purchased their own BRAND NEW car. Corollas for a couple hundred bucks is sort of the norm. Only a handful of kids here have a brand new Mustang or BMW purchased out of daddy pocket. The relationship that that has with not having a license makes very little sense to me.

New Car = major expense. Who wants or needs that? Then, if you couple a student loan payment with a car payment and there $500 $700 out the door every month before you paid for anything else.

My
Smart Wearable Devices Fitness Wristband Ios Smart Bluetooth Bracelet Sport Wristband gq husband and I are in our mid 30s and most of our friends and workmates who are a few years older are OBSESSED with make/model of their (and other people cars. Who has the fastest, who has the coolest doohickies on their car, which costs the most, etc. It ridiculous. We never cared about any of those things. Some people intensely desire material objects to show the world that they are successful (or at least create
w5 Smartband Activity Tracker With Heart Rate Monitor Sleep Tracker ll a veneer that they are). Most friends and
Smart Wristbands Android 4.0 Bluetooth Bracelets Vibrating Smart Bluetooth Bracelet bv workmates who are younger couldn care less about what kind of car, cost, etc.

people intensely desire material objects to show the world that they are successful (or at least create a veneer that they are). Most friends and workmates who are younger couldn care less about what
Smartband Sport Bracelet Bracelet Sleep Monitor Smart Band Windows Phone fs kind of car, cost, etc. agree. Every generation has a way of creating exclusiveness amongst it membership. But for the most part, this current one coming up is a lot less concerned with consumerism compared to the previous couple generations. If anything, young people are information elitists. You can argue why it happening (they are smarter, they are dumber, the economy stinks so they are taking what they are being given. blah blah blah) but the overall trend is obvious if you around young people: Content of character/brain is more important than what they or someone else has. Personally, I hope that mentality sticks around.

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