Burlingame,
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At least that’s the hope of a new slew of games catering to a player’s aspirations by providing a physical side to the hours spent plunked in front of a TV. It sounds counter intuitive but it’s quite possible to work up a sweat playing "Wii Tennis,
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Now Nintendo is releasing a game "Wii Fit" that overtly focuses on physical well being,
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The souped up scale and digitised fitness trainer bundled in "Wii Fit" may not generate the same level of twitchy excitement among game players as "Grand Theft Auto IV,
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It doesn’t hurt that Wii Fit is already considered a runaway hit. Nintendo has sold 2 million in Japan and has had strong sales in Europe since its launch outside the US in late April. There are reports that the initial shipments are already sold out at retailers such as Amazon,
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And like watching a friend turn into a buff gym rat,
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There’s been a healthy if small collection of fitness games in the past,
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"Dance Dance Revolution,
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"Nintendo is setting the trend,
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Everyone knows hitting the gym is the best way to lose weight,
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Videogames are the next stage in the evolution of the fitness video,
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Expect to see more from other game companies in the future,
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Electronic Arts hasn’t formally announced a title in the vein of "Wii Fit,
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Moore noted that there’s a lot of potential for games revolving around health and well being. He had front line experience with fitness pioneers during a stint as vice president at Reebok. "I admire what Nintendo has done with ‘Wii Fit’ and think it’s only scratching the surface of the role games can play in making people fitter,
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Namco Bandai is also entering the fitness fray late this year with "Active Life: Outdoor Challenge." Andrew Lelchuk,
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"Active Life" relies on a pressure sensitive floor mat that requires players to run or jump in place in order to control their onscreen characters through obstacle courses,
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"Games provide a clearer structure for achieving your goals,
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Sports gear maker Nike agrees. Even though the Nike+,
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The idea of competition,
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Mixing up fitness and gaming could also help the gaming industry by opening up the market to casual players. Plenty of people don’t think they have the time or a reason to play games,
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