Global companies are spending spectacular amounts of ad money in order to cash in on the World Cup,
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I love an elite sporting event,
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The Olympic Games and the NFL Superbowl are prime examples of this. The advertising during the latter reputedly now outshines the game itself with more people watching the Super Bowl ads on YouTube than watch the game on TV (which I think we can all agree,
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Such is the promise of the 2014 World Cup. After all,
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Now,
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Nike Free Run 2 2,
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And so,
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Social media has been surprisingly quiet. Although Mosmann Australia has offered me some free Score Undies giving me the chance to show my support "down under". In truth,
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Of course,
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I personally love the human insight in it,
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Where the Beats ad falls down for me is in the way it links up in the end. "The game before the game" just feels a little flat and introspective. I almost want them to communicate,
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In truth,
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Given their 50 million investment,
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Samsung Galaxy and Nike have chosen similar strategies both choosing to pit their sponsored players in a game to end all games against aliens and robotic drones,
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Nike (not the official sponsor) is running a series of ads promoting their 2014 collection a clever way of hijacking the World Cup without paying FIFA for the privilege. Of course,
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Sadly,
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In the latest instalment of its riskeverything campaign,
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It should be awe inspiring,
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The script is virtually the same,
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Even the climax falls flat as an animated Ronaldo decides his final shot is "too easy",
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So for me,
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