After years of spending tremendous amounts of money on television,
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You have to know who your potential buyer is,
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But if your book was a ‘do it yourself’ guide to entry level pet grooming,
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List is the 1 cause of DM success or failure. You can invest $10 per unit into the format and design of the kit (strong tactics),
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There are two categories of lists,
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Your offer is more that just what you are selling; it is the way you are presenting it or packaging it to get the buyer to take action today. In other words,
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The standard DM success formula is that 70% of the response comes from selecting the correct LIST,
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Choose your FORMAT or "CREATIVE",
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Choosing the right format for your marketing effort can be critical to its success. It’s a bit deceptive,
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There are many other steps to consider style,
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Next,
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Next,
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If you are writing to business executives,
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It’s always important to focus on the BENEFITS of your product rather than focusing on the FEATURES. Every product has features,
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Finally,
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In a long term approach,
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Randall Putala is president of Strategic Direct Marketing,
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