The Shoe Retail Industry,
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The shoe retail is a mature and highly competitive industry,
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While there will always be demand for shoes,
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Level of Competition

Competition in the industry is strong. There are a number of established players in the shoe industry with established market positions,
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Competition also comes from department store with well appointed shoe departments; discount shoe stores and outlets,
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To be able to compete in the industry,
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Diversity in product selectionFunctional store design

Factors Affecting Demand for Shoes

When starting a retail shoe store,
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Below are the common factors affecting demand for shoes:

US consumers are extremely price conscious and value driven. Four out of every ten pairs of shoes in America is sold at a discount. The essence of consumers demand response is to buy less at high prices and more at lower prices. Consumers are generally price conscious when buying shoes: they often come to a store with a threshold price (say $150) and then they look for a pair within their budget and best fits their criteria. Others even select low priced items to be able to buy several pairs,
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The characteristics and size of the population also impacts the demand for shoes,
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The demographics of the area surrounding your store also impact the selection of your merchandise. If your store is located in the beach area,
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Income dictates the choice and frequency of purchase of shoes. A family with increasing incomes may find itself having more money available for the purchase of shoes. A family with shrinking income,
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For a high income area,
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Weather is a major determinant in the selection and choices of shoes. Sandals and thongs see a surge in popularity during the hot summer months,
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Fashion dictates what sells for shoes. The fashion runways exert heavy influence on what will be seen on the shelves of shoe stores. Fashion creates demand for the current must have items: it can be clogs the past season and ballet shoes the following season. Hence,
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Your target market specifically their age and buying power also shapes the look,
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The shoe industry typically follows the volatility of economic swings and downturns. A surging economy often leads to good sales,
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