After years of using and promoting Titleist clubs and balls,
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According to Golfweek magazine,
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But with Mickelson on the market,
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"Certainly any company would be interested in talking to the Masters champion,
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Terry McAndrew,
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"He immensely popular with the golf people,
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The question is which company is willing to pay the top dollar Mickelson would demand,
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John Steinbach,
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"The challenge is,
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There also the question of how much golf companies get in return for investing in high profile players,
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"They are shooting at a small percentage of people who play golf,
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But not all companies are willing to pay,
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"It one of the few companies that can afford to say goodbye,
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Mickelson also might be a less attractive commodity because his deal with Titleist did not require him to wear a hat or visor with its logo,
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For branding purposes,
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In analyzing the 2002 Masters,
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Still,
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"If he goes with Callaway,
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