What is LinkedIn doing right? Unlike most social sites,
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LinkedIn didn’t just "beat the estimates." It has put together a playbook that harnesses the great strengths of social media in ways that translate into unusually reliable profit growth. I began dissecting LinkedIn’s approach in a FORBES magazine cover story in July,
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1. LinkedIn generates traffic with a purpose. Any social media player can find it intoxicating to attract swarms of users. Without a clear plan,
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The more that users visit LinkedIn Today for news updates or chat with peers in industry specific member groups,
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2. LinkedIn knows exactly how it wants to make money. LinkedIn’s biggest revenue source in the latest quarter once again was its Hiring Solutions division,
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3. LinkedIn sees the rise of mobile as good for business. Ad based businesses are jittery about the public’s migration toward smartphones and tablets whose smaller screens don’t accommodate much advertising in lieu of desktop and laptop computers. LinkedIn CEO Jeff Weiner said Shell in the latest quarter tried some iPad ads with "positive" early indications. But LinkedIn doesn’t need ads to make mobile worthwhile; if its big Hiring Solutions customers can harness mobile technology to use LinkedIn products more on the road,
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4. LinkedIn’s sales team is getting more productive. CFO Steve Sordello said LinkedIn’s corporate account total doubled from a year ago,
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In LinkedIn’s case,
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5. Simplicity is a constant goal. LinkedIn’s intricate architecture can make the site seem like a castle with 100 haphazardly connected rooms. That’s the bane of any social network run by inventive people; new features accumulate so quickly that they can overwhelm users. Still,
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6. LinkedIn is steadily expanding into vast markets. unmet demand,
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7. LinkedIn can look ahead with unusual precision. During its earnings call,
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Analysts,
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Beyond pleasing Wall Street,
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Too often,
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LinkedIn won’t always delight Wall Street,
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