How to Exceed Nike ComnpanyUser Rating: / 0
PoorBest Outline of BusinessWritten by shara Tuesday, 10 April 2012 23:29
Phil Knight is a legendary figure. In 1972 he founded Nike Company which was quickly molded to be a
leading brand among global sporting goods industry. What is more important is that Knight carried out the
mode of
"asset light strategy" in 1980s, which has became a mainstream business model in gobal sporting goods business these days. Even those traditional sports brands with a hundred years history have to choose the "Nike style" surviving way in order to catch up with the expansion rhythm of Nike Company. As for this Phil Knight said "the only way to beat Nike is to imitate us fully and accurately, and then try to find out differences to break up"
In 1992, Chinese excellent gymnast, Lining founded a
sports goods company with his own name, and Chinese sporting goods industry entered into "branding" developmental stage. Nevertheless, the majority of Chinese sporting products manufactures are only a matter of Nike "asset light strategy" mode’s significant OEM partners in the first ten years, consequently, a group of good manufacturing skilled OEM type factories were born. In southeast, a costal city, Jin Jiang which belongs to Fujian province, there are close to 3000 footwear
products manufacturing enterprises, with more than 300000 employees and with an annul output
of
650 million pairs of shoes Among them, Chen Dai town, with an area of only 38.8 square kilometers, is the main sporting shoes manufacturing base in China and even
in the world. Nowadays, brands from Jin Jiang, such as, Anta, 361, Deer Way, Jordon, JINAK have developed rapidly depending on the simulation of Nike and become important competitors in native Chinese sporting
goods marketJust like what Phil Knight said the competition of worldwide sporting products industry is more and more convergent to "Nike pattern". With Lining, Anta on behalf of China native sporting products businesses
are also seeking the pattern of "asset light strategy", which implicates it will be increasingly difficult to exceed Nike.
We
could come to a conclusion from the competition of Nike with Reebok and Nike with Adidas: to copy Nike Corporate is surly an
efficient tactic to
chase it, however wishing to exceed Nike Company is not a matter of using invariably what Knight affirmed.
Such as, by means of rising female sporting products market,
Rebook
exceeded Nike and through merging strategy, Adidas is rivaling with Nike worldwide and after completing worldwide management, Nike repelled Rebook, which all testify those innovative companies may gain active positions via taking efficient tactics on the basis of objective market.
In 1998 Asian financial crisis, one of
Nike Corporation’s soft spots was manifested. For "asset light strategy" model doesn’t relate to the procedure of concrete goods production, and this procedure was manufactured by Asian OEM factories, so two important managing problems could be aroused, and one is the management of supply chain, another is the controlling of goods’ quality. Under the economic circumstance’s outside
fluctuation, Nike Corporation’s general business achievements are influenced by
Asian OEM factories’ factors, such as cost, distribution, logistics etc.
If you do online shopping from our Nike Free Run 2 Cheap, you can enjoy the great discount Nike Free Run 2 offer for purchasing from our online
shopping portal today.
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