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These findings of are in accordance with the principles of maximising consumer value and understanding consumer motivations as outlined in our editorial in the BJSM on the need for social marketing for injury prevention messages.

Whether or not such findings would also apply to athletic populations is unknown. Intuitively, parents of child athletes could well be influenced by such negative messages. But would negative outcomes also apply to adults who govern their own injury prevention behaviours during the sport they play and have prevailing beliefs that injury would not happen to them?

Some of our recent research into the attitudes of coaches and sports trainers in relation to concussion management in Australian football and Rugby League,
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Caroline Finch is an injury prevention researcher and Head of the Australian Centre for Research into Injury in Sport and its Prevention (ACRISP) within the Federation University Australia located in Ballarat, Victoria, Australia. She specialises in two areas: (1) sports injury surveillance and research methodologies and (2) implementation and dissemination science applications for sports injury prevention. She is the Senior Associate Editor for Implementation Dissemination for the British Journal of Sports Medicine and the Statistical Editor for Injury Prevention; both journals are published by the BMJ Group.

By Takami Shirai,Michael Hsu andAnthony Chang

Barefoot and "minimalist" running definitely has momentum. Christopher McDougall’s National Bestseller, Born to Run: A Hidden Tribe,
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Multinational corporations became firm advocates for barefoot and "minimalist" running and utilized research to suppport their persuasive marketing strategies. Controversy concerning the specific claims about the influence of barefoot and "minimalist" running on injury prevention has recently emerged. Let us help you make an informed decision about what is the best type of shoe for you,
Cheap Authentic Georgetown 11s Save 61% Off And Free Shipping. Here is some evidence surrounding barefoot and "minimalist" running.

Robbins and Hanna (1987) proposed that running shoes with supportive structures and absorbent cushioning suppressed sensory feedback and therefore increased the likelihood of lower extremity injuries. They recommended barefoot running as a possible solution to running related injuries, but considering social norms,
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Lieberman et al. (2010) compared the gait of barefoot and shod runners. While barefoot runners typically landed on their forefoot first, shod runners displayed a rearfoot strike pattern (Lieberman et al.,
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Nigg and Enders (2013) support the previous findings that landing during barefoot running occurs on the forefoot whereas heel landing is more prevalent in shod runners. However, a meta analysis revealed that there is "no significant difference" between impact forces for individuals developing a stress fracture to the control group (Nigg Enders, 2013,
100 Authentic Mens Georgetown 11s Low Enjoy The Biggest Discount, p. 5). Therefore, impact forces are not predictors of developing that common overuse running injury.

Another recent systematic review by Hall et al. (2013) supported that current research on barefoot running still lacks any conclusive evidence to make valid comparisons between barefoot and shod running especially pertaining to ground reaction forces (GRF) and power absorption at the knee (Hall et al., 2013). All 18 studies reviewed were of low methodological quality, which prevents drawing definitive conclusions. Key weaknesses were the absence of investigator blinding, infrequent intervention randomization, small sample sizes, and a lack of evaluation following habituation.

Based on available evidence,
Welcome To Our Online Georgetown 11s Free Shipping To Worldwide, we recommend the public use whichever running style or footwear they are most comfortable with. Injuries are typically multifactorial,
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Sale Online Cheap Georgetown 11s Good Guality And Medium Price, someone with a previous running injury may benefit from adopting a barefoot running style as it likely reduces loading rates. Conversely, if an individual has had no previous injuries, then a transition to barefoot running may not be necessary. This may actually increase the likelihood of injury if the individual changes to a forefoot running pattern too suddenly. Currently, there is no conclusive evidence that barefoot running is superior to shod running in a healthy individual. Murphy et al. He is expected to graduate in May 2014 with a Bachelor’s Degree of Kinesiology and a Minor in Nutritional Science. He is passionate about working with special populations and aspires to become a physiotherapist.

Michael Hsu is a fourth year student at the University of British Columbia. He is currently working towards his Bachelor of Kinesiology in the Interdisciplinary Studies program. Upon graduation, his plans are to obtain a massage therapy license and work as registered massage therapist for athletic rehabilitation.

Anthony Chang is currently in his fourth year at the University of British Columbia. He is working his degree in Kinesiology in the Interdisciplinary Studies stream. E., Venkadesian, M., Werbel, W. A., Daoud, A. I., D’Andrea,
Buy Cheap Georgetown 11s Low You Can Enjoy Fast Free Shipping, S., Davis,
Real Womens Jordan 11 Georgetown Good Guality And Medium Price, I. S., Ojiambo Mang’Eni, R. Pitsiladis, Y. (2010). Foot strike patterns and collision forces in habitually barefoot versus shod runners. Nature, 463, 531 536. (2012). Barefoot Running: Does It Prevent Injuries?. Cham, ZG: Springer International Publishing Switzerland.

Nigg, B.,
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Leaders in Performance was held in London last week the world’s largest summit of sport owners/managers, high performance teams, sports medicine and science leads. Aspetar Qatar Orthopaedic and Sports Medicine Hospital sponsored two workshops there:

1. Concussion Managementwith Professors Paul McCrory, Jiri Dvorak, Michael Turner and Roald Bahr. TheConsensus statement on concussion in sport (BJSM 2013)served as a key platform to further discussions. This pivotal roadmap for concussion management has had an estimated > 100,
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Two hot topics for the Concussion Workshop included (1) Is there a risk of long term health problems including depression, suicide, dementia if players have repeated concussions,
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We welcome counterpoints and further discussion concussion prevention and management is the critical issue of our time and BJSM will dedicate a themed issue to issues including CTE in February of 2014.

2. This session drew on real life competition experiences and practical strategies to take back to the training complex. Achieving peak performance without compromising health or safety of the athlete was a central focus. The multidisciplinary panel highlighted the utility of training adaptation in both the short term (weeks before the event) and the long term (visting future venues a year or more ahead in the hot season). Practical tips like cooling jackets, ice baths,
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